The Solocials Portfolio
From a business perspective, I have been working in social media marketing for 4 years. This has been predominantly in B2B industries including animal health, pharmaceutical, agriculture, commercial vehicles, legaltech and gas engineering.
You may not think these businesses require a strong social media presence, but I believe every industry will see the benefits of being active on social media platforms.
Check out my case studies on companies I have worked with below, with various examples of social media strategy, content creation and campaign management having an impact on not only social media platforms, but company goals.
FieldRocket Podcast
The Problem: FieldRocket wants to expand the reach of their podcast.
My Solution: Increase the outreach for guests with a strong influence on socials, put effort into short form content.
Social Channels: LinkedIn, Facebook, YouTube, Instagram, Spotify and TikTok
Results From My Work (September 2024 - February 2025):
Followers: Increased by 435%
Video Views: Increased by 269%
Gas Engineer Software
The Problem: Gas Engineer Software wants to increase their social media presence
My Solution: Devise a structured social media content calendar with content that resonates with Gas Engineer Software's customer profiles
Social Channels: LinkedIn, X (Twitter), YouTube, Facebook, Instagram and TikTok
Results From My Work (September 2024 - February 2025):
Avg Engagement Rate: 11.32% (increased by 71.4%)
Avg Follower Increase: 16.3%
Genie AI x ProductHunt
The Problem: Genie AI want to increase Series A funding chances with a ProductHunt launch.
My Solution: I led the campaign on Genie's ProductHunt launch, generating a content strategy and developing all assets, including a demo video.
Social Channels: LinkedIn, X (Twitter), YouTube, Facebook and Instagram
Results From My Work:
Genie AI named Product Hunt of the Day on 26th October 2023
Series A funding secured by November 2023.
Genie AI x AI Safety Summit
The Problem: Genie AI want to increase their visibility at events.
My Solution: I reached out to government officials to request attendance at AI events in October 2023.
Social Channels: LinkedIn, X (Twitter), YouTube, Facebook and Instagram
Results From My Work:
The CEO established a working relationship with Anthropic at the AI Safety Summit dinner.
Developed contacts at BBC and was mentioned in a BBC article.
Genie AI Social Media
The Problem: Genie AI is growing, but has no strong social media presence.
My Solution: Devise a structured social media content calendar with content that resonates with Genie's ICP.
Social Channels: LinkedIn, X (Twitter), YouTube, Facebook and Instagram
Results From My Work (May 2023 - July 2024):
Avg Engagement Rate: 6.5%
Avg Follower Increase: 72%
Increased brand awareness of Genie AI
Developed brand assets for wider marketing use.
Asset Alliance Group
The Problem: Asset Alliance Group is not happy with their current social media offering.
My Solution: Spend time getting to know the client and devise an ECG-led social media strategy
Social Channels: LinkedIn, Twitter (X) and Facebook
Results From My Work (August 2022 - March 2023):
Avg Engagement Rate: 5.4%
Avg Follower Increase: 37%
Increased content output from one post a week to six posts a week.
Evonik Personal Care
The Problem: Evonik Personal Care are wanting to step up their social media content in line with new product launches.
My Solution: Liaise with the client to fully understand their products and bulk generate content in line with their marketing strategy and brand guidelines.
Social Channels: LinkedIn
Results From My Work (August 2022 - March 2023):
Avg Engagement Rate: 7.18%
Avg Follower Increase: 44%
Evonik Animal Nutrition TikTok
The Problem: Evonik Animal Nutrition want to explore TikTok style content for their LinkedIn page.
My Solution: I ran a virtual workshop with the digital marketing team on the basics of creating a TikTok style video, handled the scripting and edited the video together for their social platforms.
Social Channels: LinkedIn
Results From My Work:
10% higher engagement than other social posts.
High praise from client and agency.
View the video here.
Evonik Animal Nutrition Events
The Problem: Evonik Animal Nutrition want to increase leads from attended events.
My Solution: Liaised with the digital marketing manager to generate a comprehensive social media strategy for attended events to ensure content is posted in a timely manner, regardless of time zone differences.
Social Channels: LinkedIn and Twitter (X)
Results From My Work:
Avg Engagement Rate on posts: 11.22%
Avg Follower increase at events: 27.94%